Chrissy is on the cover of Adweek (November 4th 2019). Check out her interview & images down below ↓
Mass communication is Chrissy Teigen’s lifeblood, with Twitter being her favorite platform (and sometimes weapon) of choice. But the road to social media superstardom has had its potholes, like her July leak of the full premiere episode instead of a brief clip of NBC’s competition show Bring the Funny.
In her patented self-deprecating style, she joked that she’d been fired as a judge for the gaffe: “thank u all for your kind texts and DMs please send job opportunities to same number.”
Other mea culpas in her feed include this 2013 gem: “i am basically the worst person at promo ever hello hi i’m chrissy,” after she had implied that a certain razor was tougher to find in New York City than street drugs. (She was a brand ambassador for the company at the time, and C-suite honchos were not amused).
“I remember being so anxious about deals back then. I’d ask my team, ‘Do they know how I am? Do they know I’m like this?,” she says about those nascent sponsorship days during a late summer interview at her sleek, contemporary Beverly Hills home, where she’s nursing a stomachache and considering probiotics while sipping LVE rosé (husband-recording artist John Legend’s brand). “I hate disappointing people or letting them down. It’s the worst feeling.”
But she’s not apologizing for a recent high-profile scrap where she shut down the grenade-lobbing social media rant of none other than Donald Trump. (There’s a marked difference, she says, between going rogue and taking a stand.)
POTUS lashed out at Teigen and Legend over an MSNBC town hall (in which she didn’t take part), saying he and other Republicans deserved more credit for passing criminal justice reform (the First Step Act). “Guys like boring musician @johnlegend, and his filthy mouthed wife, are talking now about how great it is—but I didn’t see them around when we needed help getting it passed.”
Teigen responded: “Lol what a pussy ass bitch. tagged everyone but me. an honor, mister president.”
With those three profane, cut-to-the-quick words, Teigen fortified her reputation as queen of the clapback, added to her 11.9 million-strong Twitter following and turned a president’s insult into a rallying cry for every #filthymouthedwife on the planet. That single post garnered 125,000 retweets, 20,000 comments and 800,000 likes inside of two weeks, and lit up the internet with trending hashtags and memes.
As a digital-native millennial, staying silent wasn’t an option, especially since Trump “can’t not attack women at every opportunity,” she says.
“I typed out a million different things. I backspaced,” Teigen says a few weeks later, shortly after the dust had settled. “Do you make a grand statement, or do you go with your gut?”
Ultimately she posted a comment she thought would pierce thin skin, in keeping with the breezy yet biting tone she’s established for various trolls and haters, including the commander in chief.
“Obviously I’m not going to reason with this guy,” she says. “You’ve got to laugh at him and the whole situation.”
All in a day’s work for the self-described “de-motivational speaker” and former “catalog girl” turned multi-hyphenate, a sought-after brand spokeswoman whose every move generates press, from accidentally posting her email address (and taking FaceTime calls from random fans as a result) to scouting grievances for her upcoming Judge Judyesque project on Quibi.
Read the whole interview on adweek.com