Inside Chrissy Teigen’s New Baking Mixes Line

Chrissy Teigen is getting into the baking mixes game, and you know there’s going to be banana bread. The bestselling author of Cravings: Recipes for All the Food You Want to Eat: A CookbookCravings: Hungry for More and Cravings: All Together, Teigen is making it easier than ever to make and enjoy fresh-baked treats at home.

Part of the Cravings by Chrissy Teigen lifestyle brand, this first-ever line of baking mixes is launching with three products: Chrissy’s Ultimate Banana Bread Mix, Buttermilk Mochi Pancake and Waffle Mix, and Salted White Chocolate Macadamia Cookie Mix. All of the mixes are adapted from tried and tested recipes from Teigen herself, and only require one or two additional ingredients to make; no perfectly browned bananas needed. Cravings plans to launch even more baking mixes and other pantry staples like pasta and noodle sauces, condiments and snacks in the coming months. The new baking mixes are available for pre-order on the Cravings website today and start shipping on October 25. They will also be available in retail stores next year.

I had the opportunity to connect with Teigen to learn more about her new line of baking mixes. I’ll let her take it away from here.

Abigail Abesamis Demarest: Why did you decide to launch a line of baking mixes?

Chrissy Teigen: This is truly all I ever dreamed of when I started Cravings years ago. I always wanted to share my favorite recipes with my online community, and give them all the tools and tricks they would need to feel confident when cooking them. And now, it’s even easier! I’m all about trying to help people make delicious food quickly and easily, without sacrificing a smidge of flavor. With these new mixes, you just need a few ingredients and a baking pan and you’re good to go. The process of testing and the team we have, I cannot tell you how proud we are. These mixes really stand out from all the oldies on the shelves that we have been used to for so long. And this is just the beginning! We’re going to be expanding with new lines and products that continue to make delicious food easy to prepare.

Read the full interview on forbes.com and don’t forget to shop the mixes at cravingsbychrissyteigen.com


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